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Pameran Jakarta Auto Week (JAW) kembali hadir. Pameran otomotif yang diprakarsai Gabungan Industri Kendaraan Bermotor Indonesia (Gaikindo) dengan dukungan dan juga arahan Kementerian Perindustrian ini akan diselenggarakan pada Maret 2023, di Jakarta Convention Center (JCC) Senayan, Jakarta Pusat. Menariknya, JAW akan hadir dengan konsep baru, di mana akan menggandeng industri lifestyle.
"Pelaksanaan JAW tahun depan akan jadi dorongan bagi industri otomotif, dengan melebarkan market di Indonesia, memenuhi kebutuhan gaya hidup masyarakat Indonesia, dan menciptakan pasar otomotif yang semakin kuat," kata Ketua Umum Gaikindo, Yohannes Nangoi, dalam keterangan resminya, Senin (12/12/2022).
JAW x Lifestyle menjadi identitas baru yang akan dibawa untuk memperluas kembali industri otomotif di Indonesia. Industri otomotif dan dunia lifestyle dapat berjalan selaras, keduanya memiliki kesamaan dalam menyediakan produk berkualitas dan memiliki fitur dan desain yang selalu mengikuti perkembangan zaman.
Kebutuhan masyarakat yang berubah inilah juga yang mendorong pertumbuhan kendaraan berbasis listrik, dan bahkan kendaraan otonom. Semua perkembangan teknologi dan fitur produk mobil inilah yang menjadi tren lifestyle terbaru di masyarakat.
Industri lifestyle atau gaya hidup memiliki karakter yang sama dengan industri otomotif. Perilaku ini didukung dengan tren yang berlangsung hingga saat ini, di mana otomotif tidak sekadar berinovasi dalam hal penyedia barang dan jasa maupun teknologi, namun tren kaum urban saat ini, otomotif merupakan hobi yang menjadikan experience pada dirinya untuk di jadikan gaya hidup.
At the Auto Expo 2023, we saw several concepts, some of which will make it to production, while some won’t. Besides the regular EV concepts that we saw, Maruti, Toyota and Tata had displayed some cosmetically modified cars on the stage as well. While it seems unlikely that they will ever be offered to customers, we sure would want them on sale. Here’s all you need to know about them:
While Maruti has launched its Black editions for the NEXA lineup, it also showcased the Matte Editions of the Grand Vitara and Brezza. The Brezza was finished in matte blue, while the Grand Vitara was draped in a sporty matte black colour. The only other SUVs to be offered in a matte finish have been the Kia Seltos and Sonet X-Line.
However, these matte colours were just limited to the show cars and Maruti gave no comment regarding their launch. We do hope that Maruti brings these matte editions to the market.
No, this isn’t a Tiago EV JTP, but the Blitz. The kitted-up Tiago EV surely looks like a hot electric hatch. It’s finished in glossy white shade with black elements for the grille, roof and ORVMs. Body skirts and bumper extensions gel well with the glossy black wheel arches and the 15-inch black alloy wheels, previously seen on the Tiago JTP, complement its aggressive styling.
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