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"We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries," he said. "At this stage, I don’t know if there is a real problem. But if there is one, well, of course we will solve it."
The Jeep Cherokee remained in production through 2001 and was replaced by the Liberty. In 2013, Jeep announced a return to the name for the Liberty's replacement. The Grand Cherokee was introduced with the 1993 model year.
Tavares' comments to The Wall Street Journal come just weeks after Car and Driver published a statement from Chuck Hoskin Jr., the principal chief of the Cherokee Nation, on Feb. 22.
"I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car," Hoskin said in the statement, which was sent to the auto magazine after an inquiry in January.
A spokesperson for Stellantis said at the time that the vehicle names were "carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess, and pride."
Jeep has been building the Cherokee SUV since the 1970s, but nearly 50 years later, there's a chance it could soon be called something else. The Cherokee Nation wants the automaker to stop using its name — marking the first time the tribe has officially requested a change, but not the first time the discussion has come up.
"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Chuck Hoskin Jr., the principal chief of the Cherokee Nation, told Car and Driver in February. "I'm sure this comes from a place that is well intended, but it does not honor us by having our name plastered on the side of a car."
The Cherokee Nation has more than 380,000 tribal citizens, making it the biggest tribal government in the United States. Its request is one of many from Native tribes in recent years.
The Washington Football Team recently dropped its moniker. The Cleveland Indians baseball team has said it will do the same, while the Land O'Lakes dairy company stopped using an indigenous woman as a mascot. But not all of the attempts have been successful — the Atlanta Braves baseball team has resisted a name change, as has the Kansas City Chiefs football team.
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